Job Description:
About the roleLafzLab is a children’s Urdu learning platform. We’re looking for an experienced creative professional who can grow our presence on Instagram, YouTube, and TikTok, produce high-quality graphics and animations, and create engaging educational content in Urdu and English.
This role requires strong marketing judgment, hands-on design and animation skills, and excellent Urdu and English fluency.
Responsibilities- Develop and execute social media strategies to increase awareness, engagement, and website visits.
- Plan and create platform-specific posts, Reels, TikToks, YouTube Shorts, and longer videos.
- Design polished graphics, thumbnails, carousels, and educational illustrations consistent with our brand.
- Create animations and motion graphics that bring characters, stories, and learning concepts to life.
- Write and develop children’s books, stories, poems, flashcards, and other learning materials in Urdu and English.
- Ensure content is accurate, age-appropriate, culturally thoughtful, and engaging for children and parents.
- Manage a content calendar and use performance data to improve results.
Requirements- Senior-level experience in social media marketing and creative content production.
- A strong portfolio demonstrating graphic design, animation, video editing, and social media campaigns.
- Excellent spoken and written Urdu and English, including the ability to read and write Urdu script confidently.
- Strong storytelling, copywriting, typography, layout, and visual design skills.
- Experience adapting content for Instagram, YouTube, and TikTok.
- Ability to take work from concept through to a polished final product independently.
- Experience creating children’s or educational content is a strong advantage.
Our creative standardWe value original ideas, thoughtful design, and skilled execution. Generic templates, unedited AI-generated visuals, and low-effort content will not meet our expectations. AI tools may support your workflow, but your portfolio must demonstrate your own creative ability, attention to detail, and quality control.
Job Specification:
- Graphic design, illustration, typography, and layout
- Animation and motion graphics
- Video editing
- Fluent spoken and written Urdu and English
- Social media marketing: Instagram, YouTube, and TikTok
- Social media analytics and performance optimization
- Brand consistency and creative direction
- Strong original creative skills
Job Rewards and Benefits: Incentive Bonus