Paired: Senior Web Developer for a DTC Company (US-Based/Remote)

Headquarters: Argentina
URL: http://paired.so

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a fast-growing direct-to-consumer (DTC) men's apparel brand focused on creating comfort-first essentials, including shorts, tees, hoodies, and pants.

Role Overview:
We're looking for a Senior Web Developer with deep Shopify expertise and a strong conversion-rate optimization (CRO) mindset. This role is ideal for someone who enjoys combining technical execution, performance optimization, and experimentation to maximize revenue from paid traffic.

You will own the development, optimization, and continuous improvement of Shopify landing pages and storefront experiences. You will work closely with the marketing and creative teams to launch conversion-focused experiences, execute A/B tests, improve site performance, and ensure accurate tracking across the customer journey.

Key Responsibilities:

• Build and launch high-converting Shopify landing pages designed for cold paid traffic.
• Develop and customize Shopify themes using Liquid, Online Store 2.0 architecture, sections, blocks, and metafields.
• Implement ongoing theme updates, enhancements, and custom functionality.
• Optimize layouts, product pages, collection pages, and landing page experiences.
• Design, implement, and analyze A/B tests and multivariate experiments.
• Continuously improve user experience, offers, messaging, and conversion paths.
• Collaborate with marketing stakeholders to identify testing opportunities and growth initiatives.
• Leverage performance data to make informed recommendations and improvements.
• Optimize page speed and Core Web Vitals across desktop and mobile.
• Ensure mobile-first performance and usability standards.
• Maintain clean, scalable, and high-quality code standards.
• Troubleshoot and resolve front-end performance issues.
• Implement and maintain an accurate tracking infrastructure.
• Manage Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Ensure event tracking accuracy across the conversion funnel.
• Support reporting and attribution initiatives through reliable data collection.

• 5+ years of professional web development experience.
• Proven track record developing and optimizing Shopify stores for DTC brands.
• Expert-level Shopify development skills, including: Liquid, Shopify Online Store 2.0 , Sections and Blocks, Metafields, and Theme Architecture
• Strong proficiency in: HTML, CSS, Vanilla JavaScript
• Demonstrable experience running and implementing CRO, A/B testing, and experimentation programs.
• Strong understanding of mobile-first design and development principles.
• Hands-on experience optimizing page speed and Core Web Vitals.
• Experience implementing and maintaining: Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM)

Nice-to-Have Qualifications

• Experience with CRO and experimentation platforms such as: Intelligems, Convert, and VWO
• Experience with Shopify page builders, including: Replo, Shogun, GemPages, PageFly