8am: Product Designer | Growth

About the role:

As a Product Designer on the Growth team at 8am, you will help shape how new and existing customers discover value, adopt core capabilities, and expand their use of our platform. This role focuses on designing experiences that directly support customer acquisition, onboarding, engagement, retention, and revenue growth within a complex B2B fintech product.

You will take ownership of growth-focused initiatives such as first-time use, onboarding flows, feature discovery, in-product education, and upsell experiences. Working in close partnership with Product Managers, Engineers, and a Senior Product Designer, you will help translate growth strategy into thoughtful, user-centered solutions that balance business impact with clarity and usability.

This role is well suited for a designer who is comfortable operating in ambiguity, enjoys connecting user needs to business outcomes, and has experience designing for growth within complex, professional products.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

Design for Growth and Customer Outcomes

• Design and iterate on experiences that support acquisition, activation, onboarding, engagement, retention, and expansion.


• Own growth-related problem spaces such as first-time user experiences, feature discovery, in-product education, training modules, and upsell flows.


• Translate growth hypotheses and product strategy into user-centered solutions that are measurable and impactful.


• Partner with Product and Growth stakeholders to define success metrics and evaluate the effectiveness of shipped work.

Partner Deeply with Product and Engineering

• Work closely with Product Managers to frame problems, explore solutions, and align design decisions with growth and business goals.


• Collaborate with Engineers throughout the design and development process, providing clear intent, flows, and interaction details to support high-quality implementation.


• Partner with a Senior Product Designer to align on approach, receive feedback, and elevate craft while maintaining ownership of your work.


• Contribute meaningfully to cross-functional discussions, tradeoffs, and prioritization.

Understand and Advocate for Professional Users

• Develop a strong understanding of professional users, their motivations, and their workflows within a B2B or B2B2C context.


• Use research inputs, customer feedback, and product data to inform design decisions.


• Design experiences that are intuitive, trustworthy, and r